South Staffordshire council asked us to look at bringing their business energy offering to life – B Energy. They wanted this offer to position their brand as the go to for all your business energy needs targeting local SMEs in an around South Staffordshire.
After considering B Energy’s current position within the market, we utilised the boldness of the existing brand colours and introduced playful imagery of people. This would help set the scene for creating a brand campaign that felt more modern, playful and appealing to their audience.
The campaign was applied succinctly across social, print and digital, and due to its success; we were also asked to redevelop the same concept for the residential side of the business which targeted all residents with South Staffordshire.