The Upper House Hotel recognised an opportunity to promote a private dining experience for special occasions such as birthdays, wedding anniversaries, christenings, retirements etc. where customers can privately hire a dedicated room space with a bespoke party package to include food, drinks and optional extras. They wanted to promote this via a luxury brochure and supporting social media campaign.
We designed a luxury brochure with large format photography and minimal copy teamed with elegant typography as being the focal point of the campaign. The brochure highlighted the new service to prospective targeted business partners as well as targeting the existing customer base to upsell the new experience.
The social media focused on Instagram, but maintained a presence across all channels. We generated a schedule for a 12-week period showcasing the splendour of the presentation of food and positioning of the fine dining experience for special occasions.