What began as a creative partnership has evolved into a year-round collaboration that combines event management, marketing and communications and creative expertise.
For the last few years, our team supports every stage of the WOTY journey, from planning and guest communications through to branding, content creation and event-day delivery, including the most recent 2026 awards.
As we already know, delivering an event of this scale required careful coordination, attention to detail and effective communications.
For this year’s awards, more than 400 attendees, including finalists, fellow sponsors and guests, gathered at the new City Hall venue at the Etihad Stadium.
With multiple stakeholders involved and a significant guest experience to manage, every aspect of the event needed to be delivered seamlessly, from ticket sales, RSVP and guest management, dietary requirements and table planning to our creative event collateral and social media content.
At the same time, it was essential that every touchpoint reflected the reputation, prestige and professionalism associated with the awards.
As an extension of the WOTY team, Strategi successfully provided support throughout both the planning and delivery phases of the event.
Our team coordinated attendee information, guest communications, and detailed table plans, ensuring every attendee received a smooth and professional experience from booking through to arrival.
Alongside event logistics, we delivered branding both digitally and print, social media content and event collateral that helped bring the event to life both online and on the day.
From digital assets and printed materials to event signage and social coverage, our Creative team ensured every touchpoint reflected the energy and prestige of the Women of the Year Luncheon & Awards.
“This was my 4th year of managing this event, and each year gets better and better, from the diverse range and ever-growing number of nominations and applications that we receive to meeting all the finalists and welcoming guests both new and returning. I’m proud to be part Team WOTY, and the hard work is all worth it when I see everyone enjoying themselves. 2027 will be the 45th anniversary of WOTY, and we already have some fantastic ideas for next year’s event.”
Michaela Tabinor, WOTY Account Manager“The WOTY brand has become really recognisable over the years, with colour playing a big part in that. When we started working with WOTY in 2017, we took a bold approach with yellow and black, creating a strong look that would stand out. That iconic yellow has since become a big part of WOTY’s identity. We’ve made subtle tweaks over the years to keep things fresh, making the brand bolder and more striking while keeping it consistent across everything from social media and print to digital signage.”
Dave Clowes, Designer“We loved being part of this year’s Women of the Year Luncheon & Awards as guests and as partners. It was an incredible day hearing the stories of so many inspirational women whilst at the same time raising money for some brilliant charities. The energy and sense of connection throughout the day was palpable. Championing women is very close to our hearts at Mint Velvet. We want women to feel stylish and confident in what they wear, so being part of a day that celebrates women and their achievements felt like a natural fit, and we left feeling both humbled and inspired.”
Hilary Palmer, Retail Director at Mint Velvet (2026 guest of Strategi Solutions)
Our hands-on approach helped create a memorable celebration of women’s achievements, a cause that’s very close to our hearts at Strategi and something we’re very proud of!
Women of the Year 2026 successfully welcomed more than 400 guests for an afternoon of celebration, inspiration and connection.
By combining our event management, communications and creative expertise, we helped to deliver a seamless experience that celebrated the winners, engaged sponsors and created lasting memories for both finalists and attendees.
The brand continues to evolve and grow year after year. Since leading the original rebrand that kickstarted our partnership, we’ve worked to modernise and refresh the visual identity while remaining true to the iconic yellow branding that has become synonymous with the awards.
We have continually evolved Women of the Year’s social media presence to reflect changing audience behaviours, placing greater emphasis on visual storytelling, video content and showcasing the people at the heart of the awards. This approach has delivered significant growth across social media channels, with LinkedIn reach increasing by over 100% and impressions increasing by over 140% since 2024. On Instagram, our content generated over 500,000 views in 2026, including more than 185,000 views during awards week alone, since 2023 reach has increased by 333%.
More importantly, the event demonstrated the value of a long-term partnership built on trust, collaboration and a shared commitment to celebrating the achievements of women across the UK.
Strategi Solutions’ dedication, attention to detail and event management are second to none. Their planning, organisation, creativity and commitment help us to ensure that WOTY is delivered to the highest possible standard year after year. They anticipate challenges, find solutions, and continually go above and beyond to create an exceptional experience for finalists, sponsors and guests alike, both visually and in-person.”
